INDUSTRY
Healthcare / Dental Clinic
OBJECTIVE
Generate qualified patient inquiries and increase appointment opportunities through targeted Facebook and Instagram advertising.
CHALLENGE
The clinic needed a consistent flow of relevant local inquiries while avoiding wasted ad spend on audiences with low intent or poor conversion potential.
STRATEGY
* Continuously optimized campaigns based on CTR, CPC, CPL, and lead quality.
CREATIVE DIRECTION
Clean, trustworthy and conversion-focused healthcare creatives. The visual direction emphasized professional dental services, clear benefits, strong calls-to-action, and simple messaging designed to build trust quickly.
CAMPAIGN EXECUTION
* Lead and conversion analysis
Results
• 51 Leads
• 280K+ Impressions
• 7.7% CTR
• $1,250 Spend
• $3.28 CPC*
Results
