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Project o4

INDUSTRYOBJECTIVE CHALLENGESTRATEGYCREATIVE DIRECTIONCAMPAIGN EXECUTIONResultsResults

INDUSTRY

Local Services 

OBJECTIVE

 Capture high-intent local customers searching for relevant services on Google and convert search traffic into qualified leads.

CHALLENGE

The business needed to improve visibility for relevant local searches while reducing clicks from users who were unlikely to become customers. 

STRATEGY

* Researched high-intent local keywords.
* Created location-specific campaign structures.
* Applied appropriate keyword match types.
* Added negative keywords.
* Optimized ads according to search intent.
* Monitored search terms and conversion performance.

* Adjusted budgets based on lead quality. 

CREATIVE DIRECTION

Search ads were designed around immediate customer intent. Messaging focused on relevance, trust, service benefits, and clear action-oriented CTAs. 

CAMPAIGN EXECUTION

* Google Search Ads
* Local keyword targeting
* Search-term analysis
* Negative keyword management
* Ad copy testing
* Conversion tracking
* Bid and budget optimization

* Performance reporting 



Results

•310K+Views

• 5K+Engagement

• 1K+Followers

• 240K+Reach 

Results


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