INDUSTRY
E-Commerce / Online Retail
OBJECTIVE
Increase qualified website traffic and generate online sales through high-intent Google Search campaigns.
CHALLENGE
The main challenge was reaching users with genuine purchase intent while minimizing irrelevant clicks and maintaining an efficient cost per click.
STRATEGY
* Conducted keyword and search-intent research.
* Focused on commercial and high-intent keywords.
* Structured campaigns into tightly themed ad groups.
* Used negative keywords to reduce irrelevant traffic.
* Optimized bids and budgets based on performance.
* Monitored search terms and conversion activity.
CREATIVE DIRECTION
Product-focused search messaging built around purchase intent. Ad copy emphasized product benefits, relevance, value propositions, and clear calls-to-action.
CAMPAIGN EXECUTION
* Google Search campaigns
* Keyword research
* Search-term analysis
* Negative keyword optimization
* Responsive Search Ads
* Bid optimization
* Conversion tracking
* Performance monitoring
Results
•280K+ Impressions
• $1,250 Spend
• $3.28 Avg. CPC
• 51 Conversion Value
• $1,250 Spend
• $3.28 Avg. CPC
• 51 Conversion Value
Results
